Launch roadmap
Foundation
Finalize identity, participant releases, separate content/community consent, intake forms, moderation policy, venue shortlist and 30 pilot interview questions.
Proof of content
Film in small batches across nightlife, campus-adjacent public areas and malls. Publish 15–20 shorts. Recruit founding members privately.
First connection
Publish consistently, launch Maria Says, conduct partner outreach and host a capped founding social with a camera-free zone.
Repeatability
Host the first ticketed Singles Night, accept limited MatchMe consultations and evaluate retention, referrals, safety and unit economics.
Commercial pilot
Build sponsor packages around verified reach, repeat the best event format and introduce one premium dating experience.
Scale carefully
Add production support, expand partner venues, test recurring membership and prepare a second-city playbook only if Angeles is stable.
Weekly operating rhythm
- Monday: select questions, confirm locations and review consent/safety issues.
- Tuesday–Wednesday: film one controlled batch; never pressure anyone to participate.
- Thursday: edit, fact-check captions and complete participant review requests.
- Friday–Sunday: publish, moderate comments, recruit for events and capture performance data.
Founder roles
Jay — audience and production
Street interviewer, foreigner-perspective questions, partnerships, event hosting, production and commercial development.
Maria — trust and relationships
Filipina editorial authority, participant care, dating guidance, community screening and MatchMe by Maria.
Shared accountability
Both founders approve participant standards, removals, partner selection and any content that could affect someone’s safety, employment or reputation.
Decision gates
Day 30: Continue only if adult women participate voluntarily and content can be produced without coercive recruiting.
Day 60: Sell tickets only if the founding social is balanced, safe and well-rated.
Day 90: Invest further only if events show repeat demand and premium consultations demonstrate willingness to pay.
No app, large merchandise order or expensive venue lease during the pilot.